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[LBC #173] Join Nicola Earle Today, Grab Your Lisbon Pass & Discover What’s New

Join today’s Leading Communities with Purpose session, grab your Lisbon Super Early Bird pass, and catch up on new resources.

Author

Francisco Opazo
September 23, 2026

Hi friends!

Another week, another few things to catch up on:

🇵🇹 Just 7 days left to grab your Super Early Bird pass for Lisbon Community Week! Check out the agenda and join us this November.

🎯 Nicola Earle’s session is happening today! She’ll be sharing how to prioritise community work that creates real value for your organisation. Register now.

🇮🇳 This Saturday, join community leaders in Mumbai for meaningful conversations, idea-sharing, and new connections. Check out the details and save your spot.

🎤 Talks & Pros is back on October 8! Join Ewa Magiera to learn the 5 mistakes that can sink an ambassador programme. RSVP here.

📚 And if you missed Alice Paul’s session last week, the recording and key takeaways are now available in our playbooks. Watch the replay.

🔎 We’ve also gathered some great resources for you this week. Explore insights from Rosie Sherry, Amanda Kaiser, Céline Riemenschneider, Jillian Bejtlich, and more.

💼 New community opportunities are waiting on the Job Board! Browse the latest roles and opt in to receive the Jobs Edition every Monday.

Keep scrolling for more resources, events, and opportunities.

With love,
Francisco, Paôla & the Led by Community Team

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📈 Strategy, Operations and Analytics

Riffing — Rosieland

Riffing is a word that I've recently been using a lot more, it sparks community vibes and should belong in our dictionary. There's also something about it that brings me joy. It makes me smile, feel positive and also get my brain juices flowing. We need more of this in community. (…)

rosie.land/posts/riffing

  • From Insights about Community: Community News Quick Hits. Read

  • From Stateshift: Why Most Popular Developer Onboarding Tactics Fail. Read

  • Just One Idea: One Quick and Easy Way for Participants to Get Tons of ROI from Your Next Event by Amanda Lea Kaiser. Read

🧑‍🎨 Community Creators

Why Great Creator Programs Aren’t Really About Creators

I recently got to take the stage at Loop: The Global Community Summit to talk about a topic I’ve been diving deeper into for a while: The Creator Ecosystem. More specifically, why I believe the best Creator Programs aren’t really about Creators Which sounds slightly ridiculous when you first hear it

www.linkedin.com/pulse/why-great-creator-programs-arent-really-creators-riemenschneider-udaxc

  • How to Price Your First Paid Community. Read

  • Messaging vs. Forum: Choosing a Home for Your Community. Read

  • How to Launch a High-Ticket Mastermind Group. Read

🎯 Customer Marketing

Build a Sustainable B2B Customer Reference Programme

Tired of your sales team burning out your best advocates? Shift from an ad-hoc 'favour bank' to a structured B2B customer reference programme that protects relationships and delivers predictable results.

Led by Community • Led by Community

  • Beyond Case Studies: A B2B Customer-Generated Content Plan. Read

  • How to Build a Business Case for Customer Marketing. Read

  • The Role of Customer Marketing in a PLG Business. Read

🤝 Associations and Memberships

A Simple Community Platform UX Audit

Stop guessing why members aren't engaging. This simple, 5-step user experience (UX) audit helps any community manager identify and fix the biggest friction points on their platform, without needing a design degree.

Led by Community • Led by Community

  • A Guide to Continuous Member Feedback for Associations. Read

  • How to Train Mentors for Your Association Programme. Read

  • A Playbook for Hybrid Association Workshops. Read

💻 From Community Platforms

  • SaaS Strategies for Improving Customer Experience by Gainsight. Read

  • Why Community Mentoring Programmes Fail and How to Fix Them by HubPlus. Read

  • The 6 Best AI Website Builders for Creators Selling Memberships and Courses by Circle. Read

📨 Newsletters from Pros

We love to feature Community Professionals sharing their wisdom with the community. This week we have a few:

  • Look Above and Beyond by Yurii Lazaruk. Read

  • Plans Are Overrated. So Is Your Event Agenda by Jillian Bejtlich. Read

  • The Most Important Room by Gareth Wilson e Jon Levesque. Read

Are we missing a newsletter? Let us know!

Francisco OpazoBuilding Community one day at a time.
Community WeekCommunity Week is the new home for evolving community leaders.

🎙️ New Podcast Episodes

This week, we have a few new podcast episodes available:

  • From Community ROI: Turning Community From A Cost Center Into A Growth Engine with Max Pete. Listen

  • From This Week in Community Podcast: Isn't It Great: Community Builders Are Educators and In-Person Events Are Back. Listen

  • From Shana Lynn Podcast: The Biggest Mistake Businesses Make When Tracking Metrics. Listen

🤯 More Resources for You

And more worth reading below:

What Does the 90-9-1 Rule Actually Look Like in Reality?

You’ve probably heard the phrase “90-9-1.” If not, let me fill you in. In 2006, American usability expert Jakob Nielsen described his observations about unequal participation in online communities. He argued that in a typical healthy community, 90% of people are passive, 9% are active only occasionally, and just 1%, the core of the community, create the majority of activity. (…)

Practical Community Management

  • From The Community Collective: The CC Coffee with Dylan Lamb. Read

  • Laravel Cloud Migration: What Teams Need to Know by Steadfast Collective. Read

  • From Buffer: How to Use Substack. Read

✨ Community Week Highlights

What if you could spend a whole day surrounded by people who understand community work, learning from their experiences, exchanging ideas, and having the kinds of conversations that are hard to fit into a webinar? That’s what we’re creating in Lisbon this November. Expect practical sessions, honest conversations, new perspectives, and plenty of time to meet and connect with fellow community builders.

Become a Member of Led by Community

Did you know we have private conversations happening every single day? Behind the scenes, 600+ community builders are sharing experiments, lessons, wins, and challenges in real time. If you’re building community (or want to), this is where you belong.

🛠️ Community Tools Available for You

Spend less time on repetitive admin and more time building meaningful connections. This collection of 25 ready-to-run ChatGPT and Claude skills helps community professionals with onboarding, engagement, moderation, events, reporting, and more. Built from research specifically for community work, the AI Skills Library gives you practical tools to use across different types of communities. Join our community to access the library, exchange ideas, and work smarter.

Create Your Professional Portfolio

Showcase your expertise, services, and case studies in a beautiful, shareable portfolio built specifically for community professionals. Highlight your positioning, skills, tools, and real-world work — all in one place.

Want the new weekly Jobs Edition?

The Jobs Edition now has its own weekly email! Every Monday, you’ll get a roundup of community jobs delivered straight to your inbox.

Choose “Led by Community Jobs” in your email preferences to start receiving it. Your main Led by Community subscription will stay unchanged.

📅 The Global Events Calendar

🗓️ Sep 23rd, Aligning Community Value with Organisational Goals. Save your spot

🗓️ Sep 24th, AI Sharing Notes: What We're Testing & Learning. Save your spot

🗓️ Sep 26th, Community Leaders Connect: Mumbai Edition. Save your spot

🗓️ Oct 08th, Top 5 Mistakes You're Making in Your Ambassador Programme. Save your spot

🗓️ Oct 28th, Remote Work Needs Community. Save your spot

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